DISCOVERY AND DEMAND GEN CAMPAIGNS FOR EFFECTIVE RESULTS ON GOOGLE ADS

Today, advertisers are using many Google products and achieving truly effective results. The right strategy, campaign structure, and optimizations lead to successful outcomes. However, there is one product from Google that advertisers are highly satisfied with, and it can be utilized at different stages of the marketing funnel. This product is called Discovery and Demand Gen campaigns, where you can appear before nearly 3 billion people who are ready to discover a new product or service.

What are Discovery and Demand Generation Campaigns?

Discovery and Demand Gen campaigns are visually rich Google Ads campaigns. With these visually appealing assets, you can capture your target audience on YouTube's Home and Watch Next feed, on the Discover feed, and in the Promotions and Social tabs in Gmail.

Why Choose Discovery and Demand Gen Campaigns? What are the Advantages?

We can list a few advantages as follows:

• Reach a broader audience with a single campaign.

• Increase engagement by delivering more relevant ads to your target audience.

• Attract potential customers with visually appealing and machine-learning-powered images.

• Enhance conversions by utilizing automatic bidding strategies like Target Enhanced CPC (tECPC) and Target ROAS.

When Can You Prefer Discovery and Demand Gen Campaigns?

As mentioned earlier, you can benefit from Discovery and Demand Gen campaigns at various stages of the marketing funnel. If you want to increase awareness and reach customers at the moment they are ready to explore a new product or service, this is the perfect tool for you. You can encourage interested customers to visit your website, sign up for newsletters, make purchases, or fill out forms. Additionally, you can re-engage with your existing audience. In short, the key is to define your goal and proceed with the most suitable campaign settings.

Unsupported Features in Discovery and Demand Gen Campaigns

• Manual bidding strategies are not available for this campaign type. If you still prefer manual bidding, consider giving smart bidding strategies a chance for a while.

• Device targeting, placement targeting, and content targeting are not supported in this campaign type. Thanks to Google's machine learning, you'll reach your target audience at the right time and place. If your message is right, success is within reach.

• Ad rotation and frequency capping are also limited.

• If you are targeting Germany, France, or Australia, you'll be limited to using the Discovery placement, and your ads will only appear on YouTube and Gmail.

What Ad Elements Do You Need for This Campaign Type?

• URL

• Headlines (Minimum 3, maximum 5, with each limited to 40 characters)

• Descriptions (Minimum 3, maximum 5, with each limited to 90 characters)

• Call-to-Action Message

• Business Name (Maximum 25 characters)

• Landscape Image (1.91:1 aspect ratio, minimum 600x314 pixels, maximum file size 5 MB)

• Square Image (1:1 aspect ratio, minimum 300x300 pixels, maximum file size 5 MB)

• Vertical Image (4:5 aspect ratio, minimum 480x600 pixels, maximum file size 5 MB)

• Square Logo (1:1 aspect ratio, minimum 128x128 pixels, maximum file size 5 MB)"